Three of the Top 4 Infomercials Use LiveOps Solution to Increase Sales for Direct Response
Palo Alto, CA, September 11, 2006 - LiveOps, the leader in distributed contact centers announced today that it is currently servicing three of the top four infomercials or direct response TV spots, according to index scores for the week ending September 1, 2006 from Infomercial Monitoring Services, Inc. These shows include Bare Escentuals' bareMinerals, Beachbody's Slim in 6, and Provida Life Science's Body Makeover. IMS monitors over 25,000 hours of paid television programming each month.LiveOps proven success in incrementally increasing sales for direct response advertisers is both attributed to its proprietary technology as well as to its distributed, home agent model, including:
- Real-time Reporting - Managers can quickly sort through the most relevant data in real-time to quickly find those customer calls that support their business objective.
- On-demand scalability - Via LiveOps platform, any client can ramp a virtual contact center from 10 agents to more than 400 agents within 10 minutes. As a result, LiveOps can handle any volatility in call volume, with only a 1.5% abandon rate.
- Superior Quality Home Agents - LiveOps contracts with over 7,000 home agents across 48 states. Over 80% are college educated; 75% have prior sales experience. Annual turnover among fully certified agents is less than 7%.
- Results Based Routing - Calls are automatically routed to the best available agent, not the next available agent. As a result, 24% of calls are routed to the top 10% highest performing agents.
"We were so impressed with their system that we actually installed a bank of in-house inbound telemarketing operators using their platform right in our offices," said Carl Daikeler, Chairman and CEO of Beachbody. "This gives us the ability to make sure the telemarketing script is meeting the customer's needs and is reasonable for the rep to deliver."
According to Bill Trenchard, CEO of LiveOps, "These companies are the top sellers because they've reached the right people for their compelling products. They know how, when and where to run advertising to elicit response. We are manning the phones with the most sophisticated agents in the history of the call center industry. We're fully accommodating the call volatility typical of the DR industry. Few other contact centers can handle this type of call volume. These radical changes are making big impacts on the profitability model for the direct response industry."
About LiveOps, Inc.
LiveOps, the virtual call center company, frees businesses from the complexity and constraints of traditional call center models. LiveOps operates the world's largest virtual call center, providing the only complete solution with on-demand applications, home agents and proven best practices that deliver breakthrough results. LiveOps on-demand call center applications instantly provide an enterprise-scale virtual call center infrastructure, while its network of 20,000 experienced home agents provides unmatched customer service. LiveOps' cost effective solutions provide greater flexibility, quality, scalability and control than traditional call center technology providers. LiveOps is headquartered in Palo Alto, California. Visit us online at www.liveops.com.
