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Mercedes Ellison Joins LiveOps as SVP of Alliances and Channels

Recognized as a Top 100 Channel Executive Worldwide, Ellison to Spearhead Strategic Partnerships and Global Alliances

Palo Alto, CA, October 9, 2007 - LiveOps, the leader in distributed contact center solutions, today announced that Mercedes Ellison has joined the company as senior vice president of alliances and channels. In this role, Ellison will lead the company's strategic global alliance and partnerships strategy.

Ellison brings to LiveOps more than 21 years of experience in the software industry, most recently as vice president of global partner sales for Hyperion Solutions, where she was instrumental in driving the company's growth and position in the market, prior to its acquisition by Oracle earlier this year.

Ellison's ability to create and leverage a Hyperion Solutions ecosystem of more than 700 partners helped her earn repeated recognition as one of the Top 100 Channel Executives by VAR Business Magazine. In 2007 she received the Power 50 Women in the Channel Award and The 5 Star Partner Program Award from VAR Business. Also in 2007, she received the prestigious Stevie Award to honor her exemplary business accomplishments.

Prior to joining Hyperion in 2004, Ellison served as senior vice president for BEA where she successfully developed and executed the global channel strategy. She has held senior executive positions in alliances, business development and sales with companies such as Siebel, Liberate, Oracle and Bell South.

According to Jon Temple, president of LiveOps, "LiveOps' SaaS business model provides for a different ecosystem to that of traditional enterprise software companies. We will definitely benefit from Mercedes' track record as a proven strategist and leader in creating world-class partner organizations. She'll be an invaluable asset during this accelerated growth period."

Added Mercedes Ellison, "With a continued shift towards on-demand computing, LiveOps is extremely well positioned to take advantage of the seemingly infinitely scalable opportunity that lies ahead. The success of its SaaS platform combined with its fast growing virtual community of work-from-home agents has already attracted a great deal of interest from a wide variety of third party organizations. It's definitely the right time to harness partner opportunities. I am honored and thrilled to be joining the LiveOps executive management team and help lead the company's alliance and partner strategy."

About LiveOps, Inc.
LiveOps, the virtual call center company, frees businesses from the complexity and constraints of traditional call center models. LiveOps operates the world's largest virtual call center, providing the only complete solution with on-demand applications, home agents and proven best practices that deliver breakthrough results. LiveOps on-demand call center applications instantly provide an enterprise-scale virtual call center infrastructure, while its network of 20,000 experienced home agents provides unmatched customer service. LiveOps' cost effective solutions provide greater flexibility, quality, scalability and control than traditional call center technology providers. LiveOps is headquartered in Palo Alto, California. Visit us online at www.liveops.com.
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LiveOps Press and Media Contacts

Michelle Basch, LiveOps
408-844-2731
mbasch@liveops.com