Today the Board of Directors of LiveOps announced the appointment of Marty Beard as President and Chief Executive Officer effective July 18, 2011. With this appointment Beard, who previously served as President at Sybase 365, will also join LiveOps' Board of Directors. Maynard Webb, LiveOps current Chief Executive Officer and Chairman of the Board, will continue in his role as Chairman of the Board for LiveOps.

"Marty has demonstrated his ability to identify untapped market opportunities and deliver solutions that dynamically enhance the customer experience – skills that are critical to ensure a successful future at LiveOps," said Webb. "Marty not only has the operational and leadership abilities to take the company to the next level but he also brings a strategic view for the transformation that is underway in our industry. Now is the right time for this executive transition. LiveOps has the best agent talent, technology assets and market position, and now we have the best roster of executive leaders who can drive the company's continued growth."

Throughout his career Beard has demonstrated proven and unique success in operations, strategy, corporate development, and market capitalization skills. His experience aligns with LiveOps' current priorities to grow the businesses and leverage operations. He understands the cloud environment and the potential it provides to transform business models. His impact on the mobile messaging and mobile commerce segments is well recognized. Prior to his tenure at Sybase, he served as vice president, Oracle Online at Oracle Corp. He helped drive Oracle's e-business transformation, leveraging the Internet to improve customer engagement, including managing Oracle's online store for purchasing software and services.

Doug Carlisle, independent director of LiveOps Board of Directors and leader of the executive search committee added: "With more than twenty years of leadership experience, Marty has a strong track record of driving technological innovation, strategic market growth, developing key enterprise customer relationships while building and retaining strong management teams. He will help accelerate the company's strategy and leadership position, and be a major asset as the company continues to expand its business, particularly in high-growth vertical segments.

"On behalf of the Board of Directors, I want to thank Maynard for his leadership over the past five years. Under his guidance LiveOps achieved remarkable acclaim and worldwide recognition for successfully executing a new business model that continues to thrive, leveraging the LiveOps technology platform and providing work opportunities for more than 20,000 independent contractor agents in the United States. While his daily presence in the halls of LiveOps will clearly be missed we are thrilled that Maynard will continue to maintain an active role as Chairman of the Board."

"LiveOps has a tremendous history, highly innovative products, and a solid and loyal customer base. I'm excited about the opportunity to build on its momentum to grow the business by helping our customers be successful," said Marty Beard. "I'm honored to be joining the extremely highly skilled and dedicated employees at LiveOps and look forward to continuing our high-quality service delivery to meet the exploding market demands."

While at Sybase, a provider of enterprise and mobile software, Beard created a subsidiary division called Sybase 365 which generated 150 percent revenue growth in less than five years. Under his leadership, the division helped to advance the company's position as the global leader in enterprise mobile services. Sybase 365's success has been viewed as a major reason for the SAP acquisition of Sybase in July, 2010.

Beard served on the board of directors for CTIA-The Wireless Association, and will continue to serve as a board member for Harris Interactive (NASDAQ: HPOL), a global leader in custom market research and widely known for the Harris Poll. He actively participates in public policy advocacy on issues affecting the wireless industry, such as standards, telecommunications regulation and consumer protection.

Beard obtained his bachelor's degree from the University of California, Berkeley, with a double major in rhetoric and history. He also holds an MBA from Georgetown University in Washington, D.C.