Worldwide Sports Travel

The key to a successful business is repeat business.

The Challenge

To succeed in retail, the business needs to persuade that customer to buy again, and again with great customer service. The problem that Worldwide Sports Travel had was tens of thousands of customers, a basic email package, no ability to identify interests for target marketing, and no SMS capabilities. Worldwide Sports Travel, The Sports Box Office and Ticket Solutions are online businesses offering tickets and corporate hospitality for major sporting, cultural and music events in the UK and overseas. At any given time, the company may be selling tickets to hundreds of events and dealing with tens of thousands of individual customers. 

The Solution

The company turned to LiveOps and implemented LiveOps Social™ (with SMS), LiveOps Chat™ and LiveOps Email™ to send delivery notifications, ticket order confirmations, event reminders and promotions.The result? An increase of more than 30% in repeat customer sales!

Benefits

Quality and efficiency

Worldwide Sports Travel was able to automate SMS and Email messages for ticket delivery notifications and order confirmations

Outbound control

Broadcast scheduling, throttling and acceptable business hours rules

Enhanced marketing

The ability to easily target interest groups resulted in an increase by more than 30% for repeat customer sales.

Improved communications

LiveOps enabled the company to reach customers on the move by SMS, receive requests and easily send last-minute promotions.

Immediate visibility

LiveOps stores and categorizes all communications for easy retrieval and tracking for complete customer communication history

Anywhere, anytime access

The LiveOps Platform and Application run in the cloud, so they can be accessed by geographically distributed support centers via a single platform.

LiveOps makes it easy to reach thousands of customers with ticket notifications, promotions and last-minute specials. These communications have resulted in a 30% increase in sales to repeat customers.

Fade O’Gunro,
Advertising Manager
Worldwide Sports Travel

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