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Advantages of Independent Contractors

As independent contractors who run their own home-based businesses, the community of agents that contract with LiveOps is highly incented to provide excellent service to all of LiveOps customers. LiveOps does not pay for any equipment, certification or other business expenses, so each contractor faces the risk that their business may not be profitable. This risk creates a community of professional and highly motivated entrepreneurs who strive to make their home business successful.

LiveOps is founded on the idea of meritocracy. We reward the best performing agent businesses with more calls, which means more revenue for their business. This allows us to incent agents to perform their best on each call, as our Results-Based Routing updates daily and sends calls to the best agent available. Better results means more calls for a home business, which means more opportunity for revenue. This system rewards performance and results, and ensures that LiveOps' customers are always having their calls answered by the best available agent.

The agents whose home business is more committed to the success of LiveOps' clients will perform better and receive more opportunity to increase their revenue. Because they are all independent contractors and business owners, each agent is responsible for their own success and their business' success depends on the success of LiveOps customers.

As independent contractors, the agents choose when and if to make themselves available to take calls for a particular program. This ensures that when an agent is online and taking calls for our customers, each agent is excited and committed to delivering results. The community of agents enjoy the freedom that providing services to LiveOps allows, and has created a sense of commitment, dedication and loyalty that ultimately benefits each customer.

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“Now we can cherry pick agents and ensure we only use the most skilled agents, and as a result, we've already realized a 30% lift in our conversion rate.”
- Lynn McKenna
Sr. Vice President, AEGON


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