Direct Response
LiveOps handles 60-80 percent of the calls for direct response advertisements and infomercials on television. Our track record of delivering 30 percent more revenue per campaign tops any other vendor in the industry.

LiveOps for Direct Response

Direct Response Challenges

Direct response companies have demanding sales and conversion requirements. These requirements create challenges for many companies including the ability to:

  • Ensure every incoming call is answered
  • Accurately forecast agent staffing and scheduling
  • Improve conversion rates
  • Maximize campaign revenues

LiveOps Solutions

With LiveOps, direct response companies can utilize the network of over 20,000 highly qualified, independent home agents.

LiveOps performance based routing lets you ensure that the best agents take the majority of your calls. In addition, scripts and routing criteria can be customized on the fly, so you can have insight into every aspect of your campaign and act in real time.

LiveOps specializes in maximizing the revenue from each call for our clients in numerous ways. A critical revenue driver for many clients derives from our Revenue Maximization team that specializes in sourcing and marketing top performing third party offers.

LiveOps offers a full solution for the Direct Response industry including:

Benefits

LiveOps handles 60 to 80% of the calls for the largest direct response advertisements and infomercials on television. Our track record of delivering approximately 15 to 30% more revenue per campaign tops any other call center outsourcer in the industry.

With LiveOps, direct response companies get:

  • Accurately staffed campaigns to ensure the lowest call wait time without paying for unused agent capacity. More calls answered, resulting in more orders taken.
  • Approximately 15 to 30% more revenue per campaign.
  • Call abandonment rates under 1% vs. 15% in the industry.
  • Order values 15 to 34% higher than industry average utilizing our revenue maximization capabilities for upsell.
  • 10 to 50% additional lower costs by applying top performing third party marketing offers.
Best Practices for Using
Home Agents

Using Home Agents to Improve Direct Marketing Conversion Rates.

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“We never would have considered having so many of our calls handled by one vendor before LiveOps came along and turned the industry on it's head.”
- Jonathan L. Congdon
President, Product Partners


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